Designing Narratives
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exhibition
“We believe that true innovation of thought and image emerges when the limits of disciplines are pushed to the extremes. A totally new creation may take shape in cross-media language when the neighboring and the distant become conglomerate.” The collaboration between Anna Valentiny and Studio Polenta began in 2016 with redesigning the Luxembourgish architecture magazine, ADATO, whose editor-in-chief Valentiny had become the same year. The redesign aimed to reflect the new content in its physical appearance, the editorial design. Based on this first joint project, a regular collaboration on various projects subsequently developed. Based on the case studies of ADATO (2016 to today), including 40 Years of Valentiny hvp Architects (2021), Kufa's Urban Art Esch (2022), and most recently the newly published book "Hortus Alienum", the collaboration between publisher and graphic designer will be discussed. But above questions of how, the focus of the discussion will lie on the why: Why do we generate print media in the age of digitalization? What is the added value of a printed, analog, and haptic product compared to largely free digital alternatives? Or shortly: Why do we do books?
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18:30 — Lecture "From Concept to Product" - The collaboration between publisher and designer using the example of four jointly realized projects.\n19:15 — Book Presentation "Hortus Alienum".\n19:30 — Q&A.\nLanguages: LU, EN.\nThis lecture is organized by the LUCA in collaboration with the Valentiny Foundation.
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luca - Luxembourg Center for Architecture
1 Rue de la Tour Jacob
1831 Grund Luxembourg
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